When International Turnkey Systems (ITS), a leading provider of integrated IT solutions in Kuwait, approached ThreeSixteen, they had a clear challenge: their outdated website no longer reflected their innovative solutions and human-centric approach. The site was cumbersome, visually outdated, and failed to engage visitors effectively. Recognizing the urgency for a digital transformation, ITS turned to us to create a modern, intuitive, and impactful online presence.
The Challenge: An Outdated Digital Experience
Our collaboration with ITS kicked off with deep-dive brainstorming sessions to uncover the core challenges they were facing. Frustrated with slow load times, difficult navigation, and a lack of engagement, ITS needed a website that could reflect their forward-thinking vision and commitment to serving people through technology.
To fully understand the scope of the problem, we conducted an in-depth website performance analysis, tracking user behaviors and pinpointing areas where visitors were dropping off. The data revealed critical pain points, including:
- Complex Navigation: Users struggled to find key information quickly.
- Lack of Engagement: The content didn’t captivate or resonate with visitors.
- Slow Load Times: Performance issues led to high bounce rates.
The Solution: A Human-Centric Digital Overhaul
With these insights in hand, we crafted a strategic action plan to transform ITS’s digital experience. Our goal was to create a website that was intuitive, engaging, and visually compelling, while putting the human element at the forefront of their tech-driven brand.
Key elements of the redesign included:
- User-Centric Navigation: Simplified site architecture for seamless browsing and intuitive user journeys.
- Storytelling Through Imagery: Featuring real-life images and success stories of ITS employees, clients, and partners to humanize the brand.
- Performance Optimization: Ensuring fast load times and smooth functionality across all devices.
- SEO-Driven Content Strategy: Crafting compelling, keyword-rich content to boost visibility and engagement.
The Impact: A Website That Reflects ITS’s Mission
The new website now serves as a true reflection of ITS’s mission—leveraging technology to improve lives. It captures their dedication to providing cutting-edge solutions with a people-first mindset, resonating with both existing clients and potential customers.
Key outcomes of the transformation include:
- 50% Increase in User Engagement: Enhanced design and content strategy led to deeper audience interactions.
- 30% Faster Load Times: Optimized performance significantly improved user experience.
- Simplified Navigation: Visitors now find key information effortlessly, driving higher lead generation.
- Stronger Brand Positioning: ITS now stands as a forward-thinking, people-focused leader in the IT space.
Through our collaboration, ThreeSixteen helped ITS bridge the gap between technology and humanity, creating a digital presence that truly reflects their values and ambitions. The new website stands as a testament to their commitment to innovation with a human touch, propelling their growth and success in the region.
The Website: Where People Meet Technology
From the very start, we recognized that ITS’s greatest strength lies in their ability to create technology that serves people. This understanding became the driving force behind our design approach, ensuring that every element of the website reflected the human side of technology—highlighting the people behind the solutions and those who benefit from them.
Design and Functionality: A Seamless Digital Experience
We designed the website with a clean, intuitive layout that puts user experience at the forefront. The goal? To make navigation effortless, content relatable, and every interaction meaningful.
Key design elements include:
- A People-First Visual Story: Featuring authentic images and success stories of ITS employees, clients, and partners, adding warmth and relatability to their tech-driven brand.
- Streamlined Navigation: Simplified pathways to essential information, ensuring visitors find what they need—quickly and efficiently.
- Engaging Interactivity: Dynamic visuals and interactive elements designed to captivate users and guide them through ITS’s solutions.
- Optimized Performance: Fast-loading pages and a responsive design to provide a seamless experience across all devices.
Each section of the website reinforces ITS’s commitment to innovation, customer satisfaction, and excellence, positioning them as an industry leader with a strong human-centric focus.
Impact and Results: A Digital Transformation That Resonates
The redesigned website is more than just a facelift—it’s a powerful reflection of ITS’s mission to improve lives through technology. With a fresh, modern look and an intuitive user experience, the platform now effectively:
- Increases Engagement: Visitors spend more time exploring ITS’s solutions, leading to higher interaction rates.
- Drives Brand Connection: The humanized storytelling fosters deeper emotional connections with clients and stakeholders.
- Boosts ITS’s Market Position: The new website reinforces ITS as an innovative, people-first leader in the IT space.
- Improves Accessibility: A more intuitive structure ensures easy access to key information for all users.
Through this collaboration, ThreeSixteen has helped ITS bridge the gap between technology and humanity, creating a digital presence that stands as a testament to their values and vision. The website now serves as a strategic tool, driving growth, engagement, and long-term success.
Our Approach: A Platform-Specific Strategy for Maximum Impact
To ensure a tailored and effective approach, we developed a comprehensive content strategy that leveraged the unique strengths of each platform. With a strong focus on LinkedIn, the go-to platform for industry professionals, our goal was to showcase ITS’s expertise, drive meaningful engagement, and generate high-value leads.

Platform-Specific Strategies:
Facebook: Inform, Engage, Inspire
- Content Focus: Industry news, company milestones, and client success stories that reinforce ITS’s credibility.
- Engagement Tactics: Interactive content like polls, live Q&A sessions, and discussions to foster a sense of community.
- Visual Appeal: High-quality visuals, compelling infographics, and behind-the-scenes insights to humanize the brand.
Instagram: Bringing the Brand to Life
- Content Focus: Behind-the-scenes glimpses, employee highlights, and eye-catching project showcases.
- Engagement Tactics: Stories, reels, and interactive visuals that resonate with the audience.
- Brand Aesthetics: A visually cohesive feed that reinforces ITS’s brand identity and professionalism.
LinkedIn: Establishing Thought Leadership
- Content Focus: Thought-provoking articles, industry insights, and impactful case studies that position ITS as an authority.
- Advertising Strategy: Targeted ad campaigns aimed at industry decision-makers to generate quality leads.
- Engagement Tactics: Professional networking, active participation in industry groups, and webinar promotions to build credibility.
Results & Impact: A Social Media Success Story
Our targeted efforts resulted in significant growth and engagement across platforms, with LinkedIn delivering the most notable impact:
Facebook & Instagram:
- 65% Increase in Engagement: More likes, comments, and shares, strengthening community ties.
- Enhanced Brand Awareness: A stronger online presence driving more traffic to ITS’s website.
LinkedIn: The Game-Changer
- Higher Lead Generation: Strategic advertising campaigns led to a surge in high-value business inquiries and partnerships.
- Professional Influence: ITS’s follower base grew substantially, with content consistently resonating with industry professionals.
- Thought Leadership: Increased credibility within the IT sector, positioning ITS as an authority in integrated IT solutions.
Through a well-crafted and strategic social media presence, ThreeSixteen helped ITS transform their online narrative, expand their reach, and solidify their reputation as a leading IT solutions provider. This success stands as a testament to the power of targeted content and smart digital strategies in today’s competitive landscape.