Forward Creative Consultants (FCC): A Brand Rooted in Passion and Growth

When Forward Creative Consultants (FCC) approached ThreeSixteen, they weren’t just looking for a fresh logo—they wanted a brand identity that could carry their legacy forward while attracting high-caliber clients. Founded by beverage consultant Walid Merhi and culinary experts Tarek Alameddine and Riad Abou Lteif, FCC had already left an indelible mark on the Lebanese market with their boutique resto-pub. Known for their exquisite drinks and delectable culinary experiences, they were ready to take their brand to the next level as they expanded across the Arab world.

FCC envisioned a minimalistic yet bold identity—one that reflected their deep connection to organic, healthy ingredients and their cultural heritage. Our mission? To craft a compelling brand narrative and visual identity that resonated with their audience and told their story in a way that mattered.

The Brand: A Visual Story of Connection and Quality

Through in-depth analysis of FCC’s values, inspirations, and vision, it became clear that their brand wasn’t just about food and drinks—it was about roots, heritage, and authenticity. Their commitment to sourcing the finest natural ingredients from their own farm highlighted their dedication to quality and sustainability.

Armed with this understanding, we created a stylized fingerprint logo, representing FCC’s commitment to leaving a lasting impression on their clients. Within this unique mark, we subtly integrated the letters FCC, symbolizing their strong identity and the personal touch they bring to every project.

The choice of an orange and earthy color palette wasn’t arbitrary; it mirrors the freshness of their offerings and the deep connection to the fertile soil from which their ingredients are sourced. The combination reflects their brand’s core values—authenticity, vitality, and excellence.

The Digital Experience: A Website as Unique as Their Vision

To complement their bold brand identity, we built a website that challenges the norm and embraces innovation—just like FCC. In a move that defies conventional design trends, we positioned the menu at the bottom of the screen, a statement of FCC’s belief that true success comes from following their own path, not conforming to the ordinary. This bold choice sends a powerful message: to experience real innovation, you have to think differently.

The website was meticulously designed to:

  • Showcase FCC’s Projects: A digital portfolio that highlights their successful resto-pubs and culinary ventures across the region.
  • Reflect Their Philosophy: The layout and aesthetics mirror FCC’s commitment to originality and excellence.
  • Engage and Inspire: Visitors are guided through an experience that leaves a lasting impression, just like FCC’s work in the food and beverage industry.

Impact and Success: A Rebranding That Resonates

With their new identity and digital presence, FCC has been able to:

  • Attract High-Profile Clients: Their brand now reflects the caliber of their work, positioning them as leaders in the food and beverage consultancy space.
  • Strengthen Brand Recognition: The unique fingerprint logo and distinctive website design have created a memorable identity that stands out.
  • Expand Across Markets: A cohesive brand message has empowered FCC to confidently enter new territories and scale their business.

At ThreeSixteen, we believe branding is more than just design—it’s about crafting a story that resonates and leaves a lasting mark. FCC’s journey is proof that when strategy meets creativity, the results are extraordinary.

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